Business benefits
The benefits of creating a registering and creating a profile on the Good Business Register are many and varied - and this list is by no means exhaustive:
Improved image and reputation
Reputation and image are built on intangibles such as trust, reliability, quality, consistency, credibility and transparency, as well as tangibles such as investment in people, environmental protection and health and safety. It can take many years to build a good reputation, but very little time to ruin it.
Improved trust and understanding
Engaging with and investing in close relationships with all stakeholders will help them to understand you, your business and your approach to sustainability and build trust.
Larger, more prominent profile
Adopting a positive approach to sustainability and communicating about what you’re doing can help you to ‘punch above your weight’, raising the profile of your business and increasing your presence and visibility.
Better market position
Setting your business apart, making it a little different by being demonstrably socially and environmentally responsible may improve your market position and make you a preferred supplier.
More business
A commitment to sustainability may help you to win business, especially from customers who are looking to trade with businesses with similar credentials. Value can be added to products and services that demonstrate social and environmentally responsible characteristics.
Increased employee motivation
Personal satisfaction is a key benefit of a commitment to sustainability People measurably prefer working for ‘good’ companies, and satisfied, involved employees are likely to be more motivated and committed and therefore more productive.
Increased staff retention and decreased absenteeism
Your employees need to know that you value their contribution. Providing excellent working conditions can lead to tangible savings from decreased recruitment costs and lower absenteeism.
Increased ability to recruit and retain staff
As society expects better social and environmental responsibility from businesses so potential employees are looking for companies with strong values that they feel proud to work for and will want to keep working for.
Cost savings and increased efficiency
Investment in environmental improvements and energy saving can lead to substantial cost savings and increased efficiency, while also reducing risks by being ahead of legislation
Benefits company culture
Having shared values and beliefs that are well communicated can have a positive impact on the culture of the company.